MailChimp is a great resource for implementing this form. This is a no-brainer move that will convert your Facebook fans to newsletter subscribers. A newsletter sign-up icon will appear under your cover photo allowing for fans to click and type in their email.
#Tips for company newsletters download
Perhaps it’s a weekly short blurb of advice from your CEO or other high-positioned employees or even a free eBook download once they subscribe. Maybe it’s a piece of content that can only be found in the newsletter, itself. Offer some sort of incentive for signing up for the newsletter.8 Tips for Improving Your Company Newsletter
#Tips for company newsletters how to
How do you spruce up your newsletter and gain more subscribers in the process? Below I have listed some tips on how to promote your company newsletter and how to make it more appealing. The truth hurts, but it doesn’t mean that your company’s newsletter has to be one of the ones dropping to the depths of your subscribers’ inboxes. Those are telling statistics demonstrating that the majority of email newsletters are unappealing and even undeserving of an open. Quite frankly, it’s probably closer to the opposite.Īccording to MailChimp, a newsletter sent out by a company with 50+ members has an average open rate of 31.3% with a click-through rate of 3.3%. Do people eagerly await your company newsletter every week or each month, anticipating the latest groundbreaking content? Do you envision your subscribers sitting at their desks constantly refreshing their email inboxes waiting for the latest installment? Maybe you even dream of a newsletter fan club that holds a get together after every release to discuss your newsletter ( see above picture).
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